IDEA’SCOURT have digital experience, analytics expertise, and artistic talent to create marketing strategy that deliver exceptional results. during a landscape of disruption, our team blends the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling.

Audiences today are empowered by connected technologies – and bombarded with marketing messages. It’s harder than ever to be heard above the noise.

Even conversion-focused brands got to believe building and retaining a loyal audience to guard themselves against commoditization or disruption. to create that sort of brand name , you would like a story. And to shape that story, you would like a technique .

marketing strategy elements

Elements of a marketing strategy


How smart digital marketing drove
a 10%+ boost in conversions for many companies

  • Audience research

interest-based targeting, and high-impact creative
helped idea’s court clear the shelves of products.

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How an efficient strategy partner” IDEA’S COURT ” operates

Marketing strategy requires a team have deep insights combined with a variety of experience . to get a robust effective marketing strategy :

Takes a practical approach

Blue-sky strategies that don’t fit your organization or customers cause lackluster results. By exploring what’s possible for your brand now, your agency can uncover the opportunities for what comes next.

Understands your customers

Your strategists should obsess over every nuance of your ideal customer – their motivations, behavior, and decisions.

Actively monitors and optimizes.

Having a technique is vital , but so is knowing when to regulate it. If your agency isn’t evolving your marketing strategy supported data, you’re likely wasting your time and resources.

digital marketing strategy

Our marketing strategy process

Our experience in creating data-driven,demonstration -based marketing strategies enables us to serve clients effectively across a good range of industries.

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  • Data Gathering + Analysis
  • Uncovering the cold, hard facts

Data is at the guts of each marketing strategy. By pulling data from every available source – first-party data, previous campaign performance, competitor research, customer interviews, surveys, and more – we study your audience, identify challenges, and begin to formulate ideas

We may formalize and document our analysis as an audit that contains our key discoveries and takeaways.

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  • Audience + Competitor Research
  • Digging deeper into your market

Attracting an audience requires you to know their needs and challenges. Through extensive audience research, we discover what problems audiences face and what makes them tick, so we will connect with them and leave an enduring impression.

Your competitors are hungry for an equivalent customers. Our team’s competitive analysis surveys the landscape and starts identifying where your business can find the advantage.

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  • Strategy Development
  • Blending art and science

Data is important , but the important challenge is to seek out opportunities and generate insights, identifying new and imaginative ways to create , engage, and convert your key audiences. Our brilliant marketing strategists do all that and more.

Your strategy is distilled into a presentation which diagnoses the challenges your brand is facing, sets out the insights underpinning our solution, and provides a roadmap.

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  • Channel Planning
  • Marketing within the right place, within the right way

Whatever combination of paid, owned, and earned media channels we recommend, idea’s court uses data and knowledge to assess where your marketing will have its greatest impact. We’ll then produce a marketing plan for using each of these channels to its fullest.

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  • Creative Brief
  • Connecting your audience to your brand

When you’re able to implement our strategy, we will help thereupon too. And regardless of which direction our strategy takes us, we’ve the tools and expertise to execute.

If we recommend new asset creation, we’ll use our strategy to make visually compelling, content that turns our insights into outstanding marketing executions.

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  • Evaluation & Optimization
  • Making improvements by measuring performance

Wherever possible, we avoid treating strategies as one-and-done. Digital marketing is iterative and a technique should be a animate thing . We aim to revisit marketing strategies regularly so we will take under consideration new data, assess whether the market has shifted, and adjust course accordingly.

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