Does your business need an email marketing strategy?

Complex marketing campaign includes email marketing along with SMM, SEO, and content marketing

According to email marketing statistics, email ranks third in most powerful sources of information for B2B audience following the industry lead decision makers and colleague recommendations. Thus, 59% of email marketers confirm that email is the most effective channel in terms of income-earning. Without any doubt, effective email marketing is an extremely powerful instrument in reaching present and potential clients for any successful business. It lets customer enhance the relationships and keep pointing out the ways to liaise with a certain company.

Why we still need email marketing!

Every single day we receive a barrage of automated email newsletters, special offers, discounts, ads, etc. that offer us the products we don’t need and the services we never looked for. Most often we delete them and consequently unsubscribe with a clear conscience. But occasionally we get a letter that is intriguing and makes us open and sometimes even share it, and then recommend the product offered to other people. What’s the catch? What emails should be sent in order to be read?

For a start, Ideascourt knows all the tips to get a catchy strong email

Hundreds of strong responsive html email templates

  • Implement responsive email design (RED): Creating a responsive email design means that the user experience is optimized regardless of the device or screen they use. Most email service providers (ESP) offer this solution within their email functionality.

 

  • Make the CTA big and obvious: Mobile device vary in size. While a text link may work on a tablet or larger screen, you might be alienating your readers who have a smaller screen (or bigger hands!) if your call to action is too small. Make the call to action, big, bold and simple to click.
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